Everyone has a story to tell. My story began in 2004.

When I made a book for my mom, because I still had so many questions for her.

On this page, you can read about my journey creating and maintaining the Elma van Vliet brand, but also about my life as a mom, my vision on parenthood, the world we live in and other things that either inspire me or keep me busy.

Thanks for taking the time to read my stories & hopefully I’ll get to hear yours.